From not showing, to #2 in search across our neighbouring towns. In under two months.
A builder
running on
referrals.
Reece runs Boaz Developments. He builds homes in Mangawhai and the surrounding Northland coast. Langs Beach, Mangawhai Heads, the towns up and down that stretch. Growing team. Real reputation among the people who already knew him.
Most work came through referrals. Friends of friends, family, repeat clients. The phone rang for people who already knew his name. But anyone searching online for a builder in his area found someone else.
Word of mouth got Reece to where he was. It was capping his ability to bring in new work.
One
conversation.
Then we got
out of his way.
We met with Reece. After a brief conversation about what Latetwenties does, he said it sounded like exactly what he needed. The last thing he wanted was to sit at a computer figuring out marketing himself.
An onboarding session, then the in-depth research process. A V1 of the site delivered for review within a week. We sent the link in a text message. It went live with no changes from him.
From there we took over Presence Care. The relationship runs smoothly because Reece trusts the practice. We only check in when factual confirmation is needed. Otherwise he focuses on his actual work and the signals stay active.
The site, before and after.
Side-by-side, scrolled in sync. The new home page is built with intent, not decoration. Hover the markers to see where each strategic decision lives.
What we focused on
- Dedicated service and location pages, each findable in its own right
- Heavy SEO and GEO foundations — schema, structured data, internal linking, AI-search markup
- Copy lifted from how locals actually search, using their language, not ours
- Real Boaz photography from the build sites, no stock
- Named service areas in plain text so AI tools confidently recommend Boaz when asked about the area
The phone
started ringing
for new names.
Within two months of going live, Boaz was showing up for the searches that mattered. People who hadn’t heard of Reece before, but who were searching for a builder in his area, were finding him.
From a thin listing, to a full presence with photos, reviews, service categories, and an organic listing right beside it.
Ask ChatGPT for a builder in Mangawhai or Langs Beach. Boaz comes back at position #1.
The same research-led copy that ranks Boaz on Google gives ChatGPT, Gemini and Perplexity the context they need to confidently recommend Boaz when someone asks.
- Map pack: from not appearing to #2 average across the neighbouring towns in under two months.
- Google Business Profile: from thin to fully built, with reviews coming in steadily.
- Website: from a basic placeholder to a service-led, research-driven home.
- AI search: ChatGPT recommends Boaz at position #1 for the area.
- The phone: ringing for the right kinds of jobs, people who hadn’t heard of Boaz before, searching for a builder in the area.