A small practice, doing the
foundations properly.
Latetwenties is a small Auckland marketing agency. We help local service businesses across New Zealand and Australia get found online and chosen by local customers. We do this through the places people actually find you, your website, your search profiles, the listings and reviews that connect them, treated as one connected thing.
The reason this practice exists is simple. Most local service business owners are good at what they do. They’ve built something real over years. The thing they don’t want to do is sit at a computer figuring out how to be a marketer too. That’s our job. We treat your business like our own.
Brendan
MacDonald.
Hi, I’m Brendan. In between evening play fights with my kids and church on Sundays, I’m sitting here, in front of a screen, writing, coding and strategising for hard-working local business owners, helping them get their brand and work known in their communities.
I was thrown into the web agency world in 2015. After a gap year, travelling the country playing music as part of a performing arts school, it was a new thing to sink my teeth into, and it stuck. I moved from web, to paid media, to performance, to social, and now full circle back to here. Ten years in the trenches, used to lift up small business owners caught in the middle: established, but not yet ready to pay big-agency rates.
That’s what Latetwenties is about. And it’s the work I’m proud to spend my time on.
Mānaakitanga.
A Māori value centred on how we care for others.
It brings together mana(a person’s standing, dignity, spirit) and aki (to uplift or support).
It’s not about transactions. It’s about people.
In our world, that shows up in who we choose to work with.
Local service businesses. Owner-led. Close to the work. Close to their community.
You’re not a board.
You’re not a dashboard.
You’re not a set of KPIs needing explanation.
You’re the person behind it. The one who built it, backs it, and cares about how it shows up.
That matters.
It means we listen properly.
We take what you’ve built seriously.
We carry your reputation with the same care you would.
The work is important.
But it starts with the person.