8 min read
The year your customers stopped clicking
Why local service businesses are seeing traffic fall while their Google rankings hold steady, and the diagnostic that explains where their customers actually went.
Resources
Plain-spoken writing on getting found.
We write the things we wish more local business owners had read before their last agency call. No hype, no jargon. Just what works and why.
7 min read
5 reasons your business isn’t showing up on Google
Five very fixable mistakes that keep local service businesses invisible on Google, and the simple fixes that change everything.
5 min read
The 6 things that decide where you show up on Google
The six actual ranking factors that decide whether your business shows up in local search. Almost nobody gets all six right.
8 min read
Google Business Profile: the 15-minute task that doubles your calls
Your Google Business Profile is not a side note. For service businesses, it is the strategy. Here’s exactly how to optimise it.
7 min read
Should you run Google Ads? A framework for service businesses
When ads make sense, when they don’t, and the structure that keeps the spend honest. Written for owners, not marketers.