01 / Groundwork
Weeks 1 to 4
Show up when
locals search.
We research your market, then build your website, Google Business Profile, listings and reviews around the jobs you want. Live in two to four weeks.
How it works
The Found & Chosen System.
How it works.
One system, run together. Groundwork builds the presence that gets you found. Momentum keeps you there, month after month. Fast Track is the accelerator on top when you want the phone ringing sooner.
01The promise
Here’s the deal,
in one sentence.
Within 90 days of starting, you’ll have more enquiries than you did in the 90 days before us. If you don’t, we keep working for free until you do.
There’s no lock-in contract. The guarantee asks one thing in return: give it the full run, the foundations plus your first three months of care. That’s the window we need to move your numbers.
We can put that in writing because we’ve done it before, for businesses like yours. Scroll down and check the numbers.
Fair’s fair: the foundations we build need to stay live, and we need to see your enquiry numbers. That’s it. No other fine print.
02Working with us
Your side of it
stays light.
We do the website copywriting and we source the images. At onboarding you upload your own project photos, and that’s the bulk of your part done. After that it’s the odd new photo for a Google update, and a quick yes by email when fresh content goes live.
We only pull you in when we need a decision only you can make. A specific accreditation, a claim about your service area, the kind of thing the owner has to confirm.
No status meetings for the sake of status meetings. No jargon. No upsells dressed up as recommendations. Each month you get a single page or a short Loom from us with what’s been done, what’s changed, and what’s next.
Your build goes live in two to four weeks. We treat your business like our own, and everything we put out, we scrutinise the way you would.
03The system
Three stages.
One system.
Groundwork and Momentum always run together, in that order. Fast Track goes on top when you want the phone ringing sooner. Open any stage to see exactly what’s in it.
Show up when
Groundwork
Everything you need to be findable when someone searches. Built once, properly, so every signal points to you from launch instead of pulling in different directions.
What’s included
Visitors who turn into calls
A fast, plain-spoken website built around the jobs you want. A page for each service, so someone after a new driveway lands on driveways, not a generic home page. TMT's rebuild gave each of its seven services a page of its own.
You show up on the map
Your Google Business Profile set up properly: categories, photos, hours, service area, review settings. These are the decisions that decide whether you appear when someone nearby searches. Boaz went from not showing to #2 across its neighbouring towns.
Every directory tells the same story
Your name, address and number cleaned up and matched across the directories that matter. When they disagree, Google trusts you less and customers ring the wrong number. We sort it before launch.
Found on Google, and named by AI tools
Schema, structure, internal linking, the technical bits you never see. Built so people searching on Google find you, and so tools like ChatGPT can name you when someone asks who to call.
Reviews that keep coming in
A simple way to ask every happy customer, capture the review, and show it on your site. New reviews land steadily, not in a rush every couple of years.
How the build runs
Six research steps, then we build. It’s the difference between a website that looks good and a website that earns calls.
- 01
Brief
A conversation about your business, your customers, and what you actually want from this. No long forms, no jargon.
- 02
Market
Who searches in your area and what they search for. The size and shape of the demand we're trying to capture.
- 03
Competition
Who shows up now, where the gaps sit, and where you can credibly move up without overpromising.
- 04
Keywords
The queries and questions your ideal customer is asking. The ones we'll structure the site around.
- 05
Language
How your customers talk about what they need. We listen for the words they use so the site sounds like you, not like a marketer.
- 06
Structure
The site architecture that earns rankings and reads well to a real human. Service pages, supporting pages, the way they link.
- 07
Build
We build the site, the Google Business Profile, the listings, the review systems. Working from the keywords and the brief, no decks or wireframes to sign off.
02 / Momentum
From launch, every month
Keep climbing,
month after month.
The monthly upkeep that keeps you climbing: fresh reviews, regular posts, clean listings and ongoing SEO. Starts the week your build goes live.
Momentum
The steady, visible care that moves you up the list over months. Reviews come in, content goes up, listings stay clean, the technical bits stay current. Each month you climb a little further into the searches that bring you work.
What’s included
Google sees a business that's open and busy
Regular posts on your Google Business Profile, made from your own job photos. Google reads that as a current, active business. So do the customers deciding who to ring.
Your newest review is from this month
We make asking easy and prompt it at the right moment, after a job goes well. Reviews keep landing, so the first one a customer reads is recent.
Nobody gets your old number
We check every directory monthly, so a customer never rings a disconnected line or drives to your old yard.
You keep climbing, not sliding
Search shifts every month, and newer businesses are always working their way up. We watch what's ranking, add service pages where there's demand, and tune what's already there.
You always know where you stand
Each month, a single page or a short video: what was done, what changed, what's next. What isn't landing gets said out loud.
03 / Fast Track
On top, when you want calls sooner
Calls in weeks,
not months.
Google and Meta ads aimed at the jobs you want, in the towns you cover. The accelerator for enquiries now, while the rest of the system builds.
Fast Track
Paid placement on Google and Meta, built to put your business in front of the people searching right now. The fastest route from a search to a call landing with you.
What’s included
No spend on jobs you don't want
Campaigns built around the work you want, in the towns you cover. Google for the person searching now, Meta for the one who hasn't started looking. Locations, negatives and audiences sorted before a dollar goes out.
The right people click
Plain-spoken ads that match what your customers type and say what you do and where. The people who click are the people with the job you want.
Clicks turn into enquiries
Every ad lands on a page made for it, with the service, the area and a way to get in touch up top. A paid click on a page that isn't ready is a click you paid for and lost.
You see what each dollar bought
Calls and form fills tracked back to the ad that brought them. At TMT, 7 of the 12 enquiries in the first full month came from a small search campaign, each at about a third of the cost we'd allowed.
Spend goes where it's earning
Start conservative, scale what's working, pause what isn't. We don't chase clicks for the sake of a chart.
You decide when to turn the tap
A regular update on what went out, what came in, and what we'd do next. Turn it up when you want more work, down when you're booked out.
The same system,
already working.
05FAQ
The questions
we hear most.
If you’ve got something else on your mind, the quickest way to ask is the free Presence Report.
How long does Groundwork take?
Two to four weeks, end to end. The first week is research: your brief, your market, your competitors, and the search queries that matter. Weeks two and three are the build: site, Google Business Profile, listings, review system. Week four is launch, and Momentum starts the same week.
When does Momentum start?
The week your build goes live. That's when the new site is fresh in Google's eyes, so it's when steady care moves you up fastest. Your first three months of Momentum are part of the 90-day run the guarantee covers. After that it's month to month.
What does Fast Track actually do?
It puts your business in front of the people searching right now. Groundwork makes you findable. Momentum moves you up the list over months. Fast Track is the accelerator on top, for when you want enquiries in weeks, not months. We set up campaigns on Google and Meta, point them at the jobs you actually want, write the ads, build the pages they land on, and track the calls and form fills so you can see what the spend is buying.
Do you work with businesses outside Auckland?
Yes. We work across New Zealand and Australia. Most of what we do is remote. The location of your customers matters more than yours.
What if I already have a website?
We rebuild it onto our platform, because that's what lets us make changes the same day instead of waiting on someone else. It's also what lets us put the 90-day guarantee in writing. The new site, the domain and every account stay in your name.
Do I own everything when we're done?
Yes. The website, the domain, the Google Business Profile, every account we set up. All in your name, all yours to keep. If you ever want to move on or take over, there's nothing to untangle.
Why aren't you on hourly rates?
Hourly rates reward slow work. Fixed pricing rewards getting it done properly. The Groundwork build is a one-time fixed price, and Momentum is a fixed monthly that keeps you climbing. When Fast Track runs on top, it's your ad budget plus a fixed management fee. We'll walk you through the numbers on your free Presence Report.
06Free Presence Report