Three things. Done properly.
Foundations gets you showing up. Presence Care keeps you moving up the list. Paid Ads gets the phone ringing fast. Three products, each working on its own, stronger when run together. No long lock-ins.
Once,
properly.
Everything you need to be findable when someone searches. Built once, properly, so every signal points to you from launch instead of pulling in different directions.
A website you can stand behind
Fast, plain-spoken, structured around the work you actually sell. Service-led pages, not generic templates.
Google Business Profile, set up properly
Categories, photos, hours, service area, review settings. The decisions that determine whether you appear on the map pack.
Local listings, consistent
Cleaned up and aligned across the directories that matter. Inconsistent listings cost you calls; we don't leave them inconsistent.
SEO and AI search foundations
Schema, structure, internal linking, the technical bits. Built so people searching on Google find you, and so AI tools can cite you when they answer.
Review systems
A simple way to ask, capture, and display reviews. The good ones come in steadily rather than in occasional bursts.
How a Foundations
build runs.
Six research steps, then we build. We do the work because it’s the difference between a website that looks good and a website that earns calls.
- 01
Brief
A conversation about your business, your customers, and what you actually want from this. No long forms, no jargon.
- 02
Market
Who searches in your area and what they search for. The size and shape of the demand we're trying to capture.
- 03
Competition
Who shows up now, where the gaps sit, and which competitors we can credibly outrank without overpromising.
- 04
Keywords
The queries and questions your ideal customer is asking. The ones we'll structure the site around.
- 05
Language
How your customers talk about what they need. We listen for the words they use so the site sounds like you, not like a marketer.
- 06
Structure
The site architecture that earns rankings and reads well to a real human. Service pages, supporting pages, the way they link.
- 07
Build
We build the site, the GMB, the listings, the review systems. Working from the keywords and the brief, no decks or wireframes to sign off.
Keep the
signals active.
The steady, visible care that moves you up the list over months. Reviews come in, content goes up, listings stay clean, the technical bits stay current. Each month the signals get stronger; each month you climb a little further into the searches that bring you work.
Google Business Profile posts
Posts that keep you active. The kind of signal Google reads as a healthy, current business.
Review generation
We help you ask. You stay close to your customers. The good reviews come in at a steady cadence rather than in occasional bursts.
Listings monitoring
We watch the directories that matter and catch the broken ones before they cost you calls.
Iterative SEO
We keep watching what's working. New service pages, ranking opportunities, content that earns its keep. Tuned, not bloated.
A regular update on what's working
What was done, what changed, what's next. So you always know where it sits.
Straight to the
enquiry.
Paid placement on Google and Meta, built to put your business in front of the people searching right now. The fastest route from a search to a call landing with you. Campaigns pointed at the jobs you actually want, ads that sound like you, landing pages ready for the click, and conversions tracked so you know what the spend is buying.
Campaigns set up properly
Structured around the jobs you actually want, on the platforms your customers are actually on. Google for the active searcher, Meta for the one who hasn't started looking yet. Locations, match types, negatives, audiences, sorted before a dollar goes out.
Ads that sound like you
Plain-spoken copy that matches what your customers are actually searching for. No hype, no fluff, no headlines we'd be embarrassed to read aloud.
Landing pages that earn the click
If the page they land on isn't ready for the ad, the ad doesn't earn its keep. We make sure both sides match up.
Conversion tracking that counts enquiries
Calls, form fills, and the actions that actually mean a lead. So you can see what the spend is buying, not just how many clicks it bought.
Budget and bids, managed
Started conservative, scaled when it's earning, paused when it isn't. We don't chase impressions for the sake of the chart.
A regular update on the spend
What went out, what came in, what to do next. So you always know whether to turn the tap up, down, or off.
We treat
your business
like our own.
We aim to be the marketing partner you forget about, in the good way. We do the work, we show our working, and we only pull you in when we genuinely need a decision only you can make. A specific accreditation, a claim about your service area, the kind of thing the owner has to confirm.
No status meetings for the sake of status meetings. No jargon. No upsells masquerading as recommendations. Each month you get a single page or a short Loom from us with what’s been done, what’s changed, and what’s next.
The wins get celebrated. The bits that aren’t landing get said out loud, not hidden under a softer chart.
Everything we put out, we scrutinise the way you would.
The questions
we hear most.
If you’ve got something else on your mind, the quickest way to ask is the free presence check.
How long does Foundations take?
Two to four weeks, end to end. The first week is research: your brief, your market, your competitors, and the search queries that matter. Weeks two and three are the build: site, Google Business Profile, listings, review system. Week four is launch and handover. From there it's yours, and you can pick up Presence Care or Paid Ads whenever you're ready.
When should Presence Care start?
Whenever you're ready. Most clients pick it up the week Foundations goes live, so the signals get worked on while the new build is still fresh in Google's eyes. Others wait a month or two and start it once they've seen how the new site lands. Either way works; we'll tell you straight which makes more sense for your patch.
What does Paid Ads actually do?
It puts your business in front of the people searching right now. Foundations gets you findable. Presence Care moves you up the organic list over months. Paid Ads is the lever you pull when you want enquiries this week, not next quarter. We set up campaigns on Google and Meta, point them at the jobs you actually want, write the ads, build the landing pages they go to, and track the calls and form fills so you can see what the spend is buying.
Can I run Paid Ads on its own?
Yes. Foundations, Presence Care, and Paid Ads each work on their own and they're stronger together, but you don't have to do all three. Some clients start with just Foundations. Some come to us already with a site they're happy with and want Paid Ads only. We'll walk you through what makes sense for where you're at.
Do you work with businesses outside Auckland?
Yes. We work across New Zealand and Australia. Most of what we do is remote. The location of your customers matters more than yours.
What if I already have a website?
We'll take a look at it before we recommend anything. Sometimes the right answer is a rebuild, usually because the existing site can't be optimised for local search without significant rework. Sometimes the right answer is to leave it and focus on Presence Care or Paid Ads. We'll tell you straight.
Do I own everything when we're done?
Yes. The website, the domain, the Google Business Profile, every account we set up. All in your name, all yours to keep. If you ever want to move on or take over, there's nothing to untangle.
Why aren't you on hourly rates?
Hourly rates reward slow work. Fixed pricing rewards getting it done properly. Foundations is a one-time fixed price for the build. Presence Care is a fixed monthly that holds the signals strong. Paid Ads is your ad budget plus a fixed management fee. We'll walk you through the numbers on the free presence check.
What if it's not working?
Then we'll tell you. We're honest about what's landing and what isn't. If after three months the work isn't moving the needle in your area, we'll have an honest conversation about whether to keep going, change approach, or stop. We're not in the business of taking your money for work that isn't earning.